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Imigri: Redefining the Brand Launch

 

Imigri Studio Cyclorama

Image credit: Imigri

After relocating its studio and rebranding, this film production company decided a party in the space would be the ideal way to launch the new brand. The new name, Imigri, is a variation on “imagery”, appropriate for a production and digital marketing firm.

Objective: Imigri Brand Launch

Imigri engaged Spoddid to promote the brand launch, solicit press coverage and leverage our network to build out the guest list for the party. Working in conjunction with Imigri’s in-house staff of designers and photographers, along with outside vendors, Spoddid helped craft invitations and transform the studio space to evoke the party’s theme.

Results

The party was a smashing success. Press and buzz about the event resulted in a full house and a night people are still talking about. Upon entering, party goers see the spacious main auditorium featuring a 3-story tall infinity wall (cyclorama). Arching over the room, filming the celebration, is the latest RED camera affixed to the largest jib arm in the city. As guests mingle throughout the studio, they enjoy different activities in each room to showcase the firm’s capabilities. The recording studio has karaoke. Another room uses green screen and props to transport party-goers to an exotic island and send them off with the experience on a thumb drive. Stimulated by the art on the walls, free flowing champagne, and a beautiful spread catered by the famed chefs at Herban Feast, a great time was had by all.

What are People Saying

“I loved that my end product was just as good if not better than some of the other much more expensive companies I looked at. In the beginning of the planning process I wasn’t even sure I wanted video. I’m a believer now! It’s so beautiful – I think it’d make me cry even if it wasn’t my wedding!” – Five Star Review on WeddingChannel.com

“With the help of our partners at IMIGRI productions Casper and I shot the pilot for what we hope will be a huge HBO/MTV/BET hit.” – Jim Henderson, Producer and Spiritual Anthropologist

 “Today I hung 15 paintings and drawings up at Imigri…I love seeing art displayed in living/ working spaces as an alternative to the gallery, and also the exposure to a broader audience.” – Angela Scott, artist

 

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