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Posts from the ‘Biz Savvy’ Category

What Does Content Marketing Have to Do with Social Public Relations?

Check out this slideshare from author Lee Odden. It explains trends and the convergence of content marketing, public relations, social media, and search engine optimization (SEO). Our approach at Spoddid is “social PR” which uses optimized content marketing to power your digital public relations.

Evolution of Digital Public Relations with Content Marketing
from TopRank Online Marketing

Author David T. Scott: Rewriting the Rules


The New Rules of Lead Generation Marketing Book


CEO and founder of list marketing company Marketfish, and one of Puget Sound Business Journal’s “40 Under 40”, David T. Scott has now authored his first book. But, this is no ordinary first-time author. Mr. Scott, already considered the authority on the subject, coming out with a book called “The New Rules of Lead Generation Marketing”, would come as no surprise to his well-established following. Read more

Hard Candy

Hard Candy

Image Credit: Doctors Without Borders

As we watch the world’s aging population, we might be missing what’s happening with our youth today. We put so much emphasis on childlike activities for adults (like the gaming industry, NASCAR, and treasure hunting) that we forget to notice how grown-up our kids are capable of being. Read more

Roadside Assistance

When you’re career is on the fast track, there’s bound to be bumps along the way. You can take precautions, and map out your route, but you may still get stuck from time to time. That’s when you need AAA – Assistance, Attentiveness, and Action.

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