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What Does Content Marketing Have to Do with Social Public Relations?

Check out this slideshare from author Lee Odden. It explains trends and the convergence of content marketing, public relations, social media, and search engine optimization (SEO). Our approach at Spoddid is “social PR” which uses optimized content marketing to power your digital public relations.

Evolution of Digital Public Relations with Content Marketing
from TopRank Online Marketing

Author David T. Scott: Rewriting the Rules


The New Rules of Lead Generation Marketing Book


CEO and founder of list marketing company Marketfish, and one of Puget Sound Business Journal’s “40 Under 40”, David T. Scott has now authored his first book. But, this is no ordinary first-time author. Mr. Scott, already considered the authority on the subject, coming out with a book called “The New Rules of Lead Generation Marketing”, would come as no surprise to his well-established following. Read more

Sweet Mickey’s – Ballard Goes Wonka over Candy Randy

Sweet Mickey's - Candy Randy

Image Credit: Seattle Met

Randy Brinker, former Apple employee and resident of Seattle’s famous Ballard neighborhood, wanted to open a local candy store. He approached Spoddid to help him develop the brand from the ground up and publicize the July 2012 grand opening. Read more

Press Release – Sweet Mickeys, a candy shoppe, to Open in Ballard, June 2011

Seattle, WA – March 11, 2011 – Sweet Mickeys, LLC dba Sweet Mickey’s, a candy shoppe, today announces its grand opening is June, 2011. Sweet Mickey’s is located at 2233 NW 57th St adjacent to the Ballard QFC on 24th Ave NW. This unique 650 sq ft retail space is nested on the SE corner of the new On The Park Apartments overlooking the park. Read more

Hard Candy

Hard Candy

Image Credit: Doctors Without Borders

As we watch the world’s aging population, we might be missing what’s happening with our youth today. We put so much emphasis on childlike activities for adults (like the gaming industry, NASCAR, and treasure hunting) that we forget to notice how grown-up our kids are capable of being. Read more