Author David T. Scott: Rewriting the Rules
CEO and founder of list marketing company Marketfish, and one of Puget Sound Business Journal’s “40 Under 40”, David T. Scott has now authored his first book. But, this is no ordinary first-time author. Mr. Scott, already considered the authority on the subject, coming out with a book called “The New Rules of Lead Generation Marketing”, would come as no surprise to his well-established following.
Objective: The New Rules
David T. Scott approached Spoddid to put together a media game plan for “The New Rules” and provide support for his internal team and AMACOM book publicist to promote the new lead generation marketing book. The book discusses seven of the most successful tactics for lead generation: SEM, social media, display advertising, email marketing, direct mail marketing, cold calling, and trade shows. Surprisingly, even though lead generation is the backbone of a company’s marketing efforts, lead-generation is still thought to be one of the least understood forms of marketing. This book changes that. Featuring solid guidance and results-driven strategies, “The New Rules” ensures applying these seven lead generation tactics will be easy and lead to your lead-generation marketing success.
Efforts are in full swing and the book is still on track for its March 2013 launch. The website is under construction and tactical planning is underway for content marketing with the blog. The team is busy with follow-up from the first round of pitches and already has significant interest from the blogging community. From the first 10 contacted, four have already agreed to review the book.
Media Hits on David T. Scott
Marketfish nabs $4.5 million, names chief privacy officer (May 16, 2011). Geekwire. Retrieved from: http://www.geekwire.com/2011/marketfish-nabs-45-million-names-chief-privacy-officer/
Q&A: Dave Scott, founder and CEO, Marketfish (October 25, 2011). Direct Marketing News. Retrieved from: http://www.dmnews.com/qa-dave-scott-founder-and-ceo-marketfish/article/215271/
ad:tech San Francisco: Exclusive Interview with Marketfish CEO, Dave Scott (March 31, 2012). Technorati. Retrieved from: http://technorati.com/business/article/adtech-san-francisco-exclusive-interview-with/
Helping companies with marketing campaigns (November 8, 2010). The Seattle Times. Retrieved from: http://seattletimes.com/html/businesstechnology/2013377616_btinterface01.html
Marketfish Raises Cash from Alliance of Angels, Looks to Elbow List Brokers Out of Lead-Gen Space (August 27, 2009). Xconomy. Retrieved from: http://www.xconomy.com/seattle/2009/08/26/marketfish-raises-cash-from-atlas-accelerator-looks-to-elbow-list-brokers-out-of-online-ads/
Adragna, A. Marketfish raises $4.5 million (n.d.). Seattle Business. Retrieved from: http://www.seattlebusinessmag.com/blog/marketfish-raises-45-million
Company Overview of Marketfish, Inc. (n.d.). Bloomberg Businessweek. Retrieved from: http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=62513645
NW Next Leaders Council Member and “40 Under 40” Alumni (n.d.). NW Next website. Retrieved from: http://www.nwnext.org/memberroster.html
David T. Scott on Newsle: http://newsle.com/person/davescott/273991Google+