Welcome to the Spoddid blog, the go-to resource for savvy young professionals striving for excellence and balance in life. After 20 years in the business of marketing and design, Rachel Phillips created Spoddid to share expertise in personal branding and style with multitasker Millennials looking to get noticed.
Say hello to our avatar, Sophia. A social influencer and style maven, she can spot a trend a thousand miles away. Sophia is always on the look-out for fresh ideas, innovative products, and interesting people. She is fun, overflowing with vitality and lives life to the fullest. Her identity underscores the Spoddid brand as she has many varied interests and loves to share her experiences with others.
Sophia’s values are congruent with those of the Spoddid organization. That is, to present information with integrity, to operate in a spirit of sustainability and remain dedicated to improving our world one community at a time by contributing to the development of each individual.
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